The Robertson family became a household name thanks to Duck Dynasty, the hit reality series that turned their Louisiana duck-call business into a global brand. Years after the show’s peak, interest in the family’s finances hasn’t slowed down—especially with renewed attention around the franchise and the next chapter of the Robertson story. A recent Parade ranking lists several core Duck Dynasty cast members (and a few of the younger generation) by estimated net worth, giving fans a snapshot of who has built the biggest fortune so far.
Below is an easy-to-follow breakdown of the Robertson family net worth ranking as presented by Parade, along with context on how each person’s career, business ventures, and public profile may have influenced their estimated wealth.
Table of Contents
How Parade Ranked the Robertson Family’s Net Worth
Parade’s list ranks members of the Robertson family from lowest to highest estimated net worth. The article notes these are “estimated” figures and cites Celebrity Net Worth as the source used for the individual estimates. In other words, these numbers are best understood as public approximations rather than audited financial statements.
Even with that caveat, the ranking is useful for comparing relative scale: some family members are building mid-six-figure to low-seven-figure profiles, while others—particularly those tied to the core Duck Commander business and major media deals—are estimated far higher.
Robertson Family Net Worth Ranking (Lowest to Highest)
1) John Luke Robertson — Estimated $800,000
John Luke Robertson lands at the bottom of Parade’s list with an estimated net worth of $800,000. While he has been part of the broader Robertson public brand, he’s generally kept a lower media profile compared to some of his relatives. Like several members of the family’s younger generation, his income is often associated with speaking engagements, brand partnerships, small business activity, and appearances tied to the family’s fame—valuable, but not on the scale of the Duck Commander leadership tier.
2) Sadie Robertson Huff — Estimated $1 million
Sadie Robertson Huff is one of the most visible members of the younger Robertson generation, and Parade places her at an estimated $1 million net worth. Over time, she has developed her own media and influencer footprint beyond Duck Dynasty, which can translate into revenue streams like podcasts, speaking, publishing, sponsorships, and partnerships. Even so, Parade’s estimate suggests her wealth is still early-stage compared to the family’s biggest earners.
3) Jase & Missy Robertson — Estimated $8 million
Next on the list is Jase Robertson and his wife Missy, with a combined estimated net worth of $8 million. Jase has long been one of the most recognizable faces of the show, and his business involvement in Duck Commander plus years of television exposure likely play a major role in this estimate. The figure places them solidly in the “successful celebrity-business” tier—far above the younger generation, but still well below the top of the family ranking.
4) Si Robertson — Estimated $8 million (Tied)
Fan-favorite “Uncle Si” is listed at $8 million as well, tying with Jase & Missy. Si’s popularity has stayed strong thanks to his standout personality and long-running association with the show’s brand. A figure like this typically reflects not just a salary from the series, but also the long tail of monetization—public appearances, branded merchandise opportunities, and continued name recognition.
5) Jep & Jessica Robertson — Estimated $8 million (Tied)
Jep and Jessica Robertson also appear at an estimated $8 million. Like other mid-tier entries, this suggests meaningful earnings connected to the Duck Commander era and the family’s extended media presence. This “cluster” at $8 million is one of the big takeaways of Parade’s ranking: several members are estimated at similar levels, indicating comparable outcomes from TV fame plus business exposure.
The Top Tier: Where the Really Big Money Is
6) Phil & Kay Robertson — Estimated $25 million
Phil and Kay Robertson come in near the top with an estimated net worth of $25 million. Phil’s role as the family patriarch and a foundational figure in Duck Commander makes this placement unsurprising. Parade also frames the ranking in the context of renewed attention around the franchise and mentions Phil Robertson’s death on May 25, 2025, which brought additional public focus back to the family.
A net worth at this level generally reflects decades of business ownership, brand licensing, and the huge commercial wave created by Duck Dynasty during its peak popularity. While exact numbers can’t be confirmed publicly, Phil and Kay’s placement shows a major gap between the core founders and the mid-tier earners.
7) Willie & Korie Robertson — Estimated $85 million (Highest)
At the very top of Parade’s ranking are Willie and Korie Robertson with an estimated net worth of $85 million—by far the largest figure on the list. This aligns with their reputation as the family’s most prominent modern business leaders. Willie’s role with Duck Commander and Korie’s involvement in business management and brand strategy are often seen as key drivers of the empire’s growth Brynn Thayer.
What stands out most is the scale difference: $85 million is more than triple Phil & Kay’s estimate and massively ahead of the $8 million cluster. In a family business story, this kind of gap often reflects executive control, ownership structure, and who led the brand’s expansion into major licensing and large media deals.
Robertson family net worth table (Parade ranking)
| Rank | Person / Couple | Estimated net worth |
|---|---|---|
| 1 | John Luke Robertson | $800,000 |
| 2 | Sadie Robertson Huff | $1 million |
| 3 | Jase & Missy Robertson | $8 million |
| 4 | Si Robertson | $8 million |
| 5 | Jep & Jessica Robertson | $8 million |
| 6 | Phil & Kay Robertson | $25 million |
| 7 | Willie & Korie Robertson | $85 million |
What to Keep in Mind About Celebrity Net Worth Estimates
It’s important to remember that net worth rankings like this are built on public information, educated estimates, and assumptions about earnings, assets, and business ownership. Parade explicitly frames these figures as estimates and points to Celebrity Net Worth as the underlying source.
That means the ranking is best used for entertainment and broad comparison—not as a definitive accounting of what anyone has in the bank. Still, it does capture an overall pattern: the Robertson “wealth pyramid” is steep, with the biggest earners sitting at the top due to leadership roles and the business infrastructure that outlasted the original TV run.
Conclusion
Parade’s ranking of the Robertson family’s net worth places John Luke Robertson ($800,000) and Sadie Robertson Huff ($1 million) at the lower end, a mid-tier group at $8 million (Jase & Missy, Si, and Jep & Jessica), and then two major standouts: Phil & Kay Robertson at $25 million and Willie & Korie Robertson at a commanding $85 million.
For fans, the list offers a quick lens into how Duck Dynasty fame translated into long-term financial outcomes—and how business leadership and brand ownership can create dramatically different results even within the same famous family.
